The brief was to design a 'small tools' organizer that could compete in volume with the Milwaukee organizer.


The existing Dewalt / Stanley organizer included a removable interior section with an integrated handle. One challenge was to re-design the box with an external handle that did not detract from the interior volume. A handle from the company's existing products was used. 


Another important factor in the design was to differentiate the brand visual language from the old Fat Max, which was very well-known.​

The new lid design incorporated a number of practical and technical requirements, such as:

• Ability to keep the compartments in place when the lid is closed, even if not all the compartments are in.

• Blocking the passage of small parts between the compartments while carrying the organizer.

• Keep the organizer sealed.

• Ability to stack multiple organizers on top of each other.


As a result of the lid being significantly larger, structural reinforcement was required to keep the lid securely in place and to prevent small parts from moving between compartments.

The product was developed with the potential to be sold under different brands with different design DNA. The XL Pro Organizer was a huge success and is now sold worldwide under both the Craftsman and FatMax brands.

During my work as an employee at Stanley black and Decker


Shaike Ofir St 13 Rosh Haayin, Israel


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© 2019 by Ehud Ben Menashe.