• Ehud Ben-Menashe

The unique research methods of industrial design

There are several research methods that you can use to improve your product design and customer base.



These methods include appreciative research, case study design, face-to-face questionnaires, focus groups, interview design, listening, questionnaires and surveys. Each of these methods has its potential advantages and disadvantages, but ultimately everyone can bring the desired results.


Research method is focused on understanding the effect of industrial design on the purchase of a particular product category and how to optimize the industrial design of a product for the target audience. If we all have the same products, it would seem that the Industrial design becomes one of the main ways in which companies try to differentiate very similar products. Industrial design market research generally considers the best approach in qualitative face-to-face research (usually in-depth interviews with one person at a time).


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