EHUD BEN MENASHE STUDIO

Shaike Ofir St 13 Rosh Haayin, Israel

00.972.523399591

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© 2019 by Ehud Ben Menashe.

DEWALT COOLER

The brief was to design and manufacture a cooler for construction sites – a first for Stanley Israel.

In order to minimize resources, we decided to adapt the body of an existing toolbox into the new cooler body, using the same exterior mold. The design challenge was to change the perception of the existing container, from the world of toolboxes to the world of kitchen and hiking, by designing only the internal liners and the lid.

 

The existing body mold and lid were injected with yellow pigment instead of black, with a white strip across the join. The white interior creates a clean appearance, with round lines that are easy to clean. These design features distinguish the cooler from the rest of the company's toolboxes.

 

The seal is manufactured using extrusion technology and therefore has a higher level of insulation and sealing commonly seen in refrigerator products. The process included a resistance test against grizzly bears at a bear farm in the United States. The new cooler design has the ability to keep ice frozen for five days thanks to the significant insulation thickness.

 

Constructions workers have the ability to stack the cooler along with their toolboxes to conveniently transport them from the pick-up truck to the work site.

The cooler competes with high-end products from the world's largest competitors in a completely new industry for Stanley Israel. 

During my work as an employee at Stanley black and Decker